The GIAD™ Project is inspired by aesthetics that combine retro-futurism, technology and creation. There is a rhythm between English and Modern Japanese (Kanji) that has a certain techwear appeal.The phrases used in modern Japanese were translated by a Japanese proof-reader in Tokyo.
GIAD™ [pronounced “guy-ad"] is a Miami-based independent brand and boutique creative initiative founded by Puerto Rican creative director and graphic designer, Angel Acevedo.
It’s inspired by the Genesis of creation: “In the beginning, God created.” The very first action we’re given in the story of existence is an act of creation, bringing something out of nothing.
We see that as a reminder; creativity is an innate gift. A timeless superpower everyone carries. It lives dormant until we choose to activate it, and we believe that spark originates from the imagination of a Creator.
Our mission is to awaken that creative spirit and encourage makers to use their craft. We do this through clothing and products that blend streetwear with techwear-adjacent design, all grounded in the idea that creativity is power, creativity can shape the world around us.
The DoDA™ Director.
Born in Puerto Rico and based in Miami, Florida, Angel Acevedo has been working in the graphic design industry since 2001. Specializing in Creative Direction, particularly in brand identity and print design, Angel operates his own design studio, ACVDO Co., alongside his wife and partner, Karielys Acevedo.
Angel is actively involved in serving the Miami community as a board member of the WOW Center and design support at VOUS Church. His most notable recent projects include the redesign of the City of Miami seal in 2023 and rebranding the iconic Bayfront Park in 2025.
Describing himself as a "design detective," Angel enjoys diving into projects and spaces to uncover potential creative challenges and develop innovative solutions. Angel has also lent his talents to companies like Spotify, Royal Caribbean, and Vossen Wheels. With projects like God is a designer®, Filme™App and the Made in House Podcast in his portfolio, Angel remains committed to pursuing innovation and excellence in his creative works.
VIRTUES WE HONOR
Kaizen 改善
Change for the better: Making small, continuous improvements every day to reach a greater goal.
Continuous refinement is our devotion. Each new design and drop determined to be made better than the last.
Ikigai 生き甲斐
Reason for being: Describes the sense of purpose or joy that makes life feel worth living.
Purpose is the pulse of creation. We make from meaning; not for trends, but for transformation.
Monozukuri ものづくり
The act of making things: means craftsmanship done with pride, skill, and spirit; creating with heart, not just hands.
Craft is sacred work. Every detail reflects reverence for the process.
7 DAY PRINCIPLES
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The power of creation is a transformative act of faith; it is an inherent part of who we are as humans, embedded in our DNA and waiting to be explored.
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Our faith guides us, transforming design challenges into opportunities.
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We cultivate an environment to champion individuals so they embrace their innate creative potential and express their creativity without reservation.
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Our enthusiasm and dedication infuse our work with energy and purpose; to deliver products that resonate deeply with our customers.
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We prioritize the user; their online experience, the products we make and the accessibility to them by rewarding their support.
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We cherish our community, fostering connections and creating a space where designers feel valued, supported, and inspired to make beautiful things.
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We embrace continuous improvement and growth, prioritizing action and iteration over the pursuit of flawless outcomes, recognizing that progress is the key to success.
SYMBOLISM
ENGLISH.
AESTHETIC
CREATIVE OPERATIONS
CREATOR
FUTURE
GOD IS A DESIGNER
INSPIRED BY CREATION
RETRO FUTURE
SUPREME BEING
THE CREATOR
URBAN EXPLORER
JAPANESE.
美的
独創的な操作
クリエイター
未来
神はクリエイターである
創造に触発されて
レトロフューチャー
最高の存在
創造者
都市探索家