brand.

GIAD™ Vision 

The vision video brand identity of the GIAD™ Apparel Project in collaboration with Pando Films. This short video is a tenet, a narrative of what the GIAD™ project is. A concept created in 2008.

Production Co.: Pando Films [https://www.instagram.com/pandofilms/]
Director: Carol Maier [https://www.instagram.com/carolmariann/]
DP: Ty Maier [
https://www.instagram.com/tymaier/]
Editor: Pando Films
  


GIAD™ Symbolism 

The GIAD™ Project is inspired by aesthetics that combine retro-futurism, technology and creation. There is a rhythm between English and Modern Japanese (Kanji) that has a certain techwear appeal.The phrases used in modern Japanese were translated by a Japanese proof-reader in Tokyo.

english.

AESTHETIC
CREATIVE OPERATIONS
CREATOR
FUTURE
GOD IS A DESIGNER
INSPIRED BY CREATION
RETRO FUTURE
SUPREME BEING
THE CREATOR
URBAN EXPLORER

japanese.

美的
独創的な操作
クリエイター
未来
神はクリエイターである
創造に触発されて
レトロフューチャー
最高の存在
創造者
都市探索家

GIAD™ Sectors 

 

The Rewards Department focuses on creating opportunities to thank supporters of the project by providing GIAD™ stars. A sign-up is required in order to earn stars and take advantage of elusive GIAD™ rebates. ✦

 

 

 

We prioritize GIAD™ stock when producing products. The Inventory Department uses previous drops / collection data to determine what products get produced and at what quantity. ✦

 

 

 

The Sales Department is often at odds with the Inventory Department. The Sales Teams priority is to offer the most cost-effective price-points for members of the DoDA®. Sometimes they get their way. ✦